Work / DESIGN
“The Big Surprise” — Theatre Campaign
Art Direction Key Art XO Media Production Isa Town Club theatre
The brief
Launch artwork for a ticketed stage comedy by XO Media Production, opening the second day of Eid al-Fitr at Isa Town Club theatre. One master key art plus an individual poster for each of the five stars.
The approach
Eid theatre competes with everything else opening the same week, so the key art puts all five faces in frame at once rather than teasing a single lead — the cast is the reason an audience books. The platinum sponsor is integrated into the artwork itself instead of being stripped along the bottom edge, which keeps the poster whole when it is cropped for a feed.
My role
Art direction and design of the key art and the five character posters, including sponsor integration. Ticketing and the booking platform were handled by the production, not by me.
A key art carrying five faces has one hard problem: everybody has to be readable, and nobody can look like the lead unless they are. The group composition was built so no face is masked by another and the eyeline sits above the title, keeping the cast dominant at poster size and still legible when the artwork is reduced to a phone screen. Each character poster then isolates one performer against the same treatment, so the six pieces read as a set when they appear beside each other on a wall or in a feed, rather than as one poster and five spin-offs.
02 — CHARACTER POSTERS
