Marketing · Film · Technology

Isa Mahdi
Hasan

Marketing Manager ◆ Filmmaker ◆ AI-Driven Digital Strategist

Ten+ years turning brand strategy, film-grade content and emerging technology into growth — from Bahrain to nine international brands.

Scroll
Beko ◆ Bosch ◆ Nolte Küchen ◆ Poggenpohl ◆ Silestone ◆ FIFA World Cup 2026 ◆ Papa John's ◆ Dairy Queen ◆ Chili's ◆ Burger King ◆ Beko ◆ Bosch ◆ Nolte Küchen ◆ Poggenpohl ◆ Silestone ◆ FIFA World Cup 2026 ◆ Papa John's ◆ Dairy Queen ◆ Chili's ◆ Burger King ◆ Beko ◆ Bosch ◆ Nolte Küchen ◆ Poggenpohl ◆ Silestone ◆ FIFA World Cup 2026 ◆ Papa John's ◆ Dairy Queen ◆ Chili's ◆ Burger King ◆ Beko ◆ Bosch ◆ Nolte Küchen ◆ Poggenpohl ◆ Silestone ◆ FIFA World Cup 2026 ◆ Papa John's ◆ Dairy Queen ◆ Chili's ◆ Burger King ◆ Beko ◆ Bosch ◆ Nolte Küchen ◆ Poggenpohl ◆ Silestone ◆ FIFA World Cup 2026 ◆ Papa John's ◆ Dairy Queen ◆ Chili's ◆ Burger King ◆ Beko ◆ Bosch ◆ Nolte Küchen ◆ Poggenpohl ◆ Silestone ◆ FIFA World Cup 2026 ◆ Papa John's ◆ Dairy Queen ◆ Chili's ◆ Burger King ◆ Beko ◆ Bosch ◆ Nolte Küchen ◆ Poggenpohl ◆ Silestone ◆ FIFA World Cup 2026 ◆ Papa John's ◆ Dairy Queen ◆ Chili's ◆ Burger King ◆ Beko ◆ Bosch ◆ Nolte Küchen ◆ Poggenpohl ◆ Silestone ◆ FIFA World Cup 2026 ◆ Papa John's ◆ Dairy Queen ◆ Chili's ◆ Burger King ◆
10+Years in marketing, design & film
9International brands managed
400+Students trained in visual media
53KFollowers on channels I direct
Film & Video

The moving image, end-to-end.

Direction, cinematography, editing, motion graphics, CGI and colour — a library of commercial and cinematic work, most of it shot and finished in-house.

Bosch × Khalaifat — Brand Film

Director · DOP · Edit · Grade

AALI — Restaurant Film

Director · Colourist

Al-Eker Charity — Campaign Film

Director · Editor

Cinematic Reel

Cinematography

Nolte Küchen — Showroom Spot

German kitchens · Khalaifat

Khalaifat — Campaign Final

Retail campaign

GMI — ARABAL Conference

Gulf Markets International

ADEER — Commercial

TVC

TAC — Social Campaign

Social content

Promo Film

Promotional

Social Media Final

Social campaign

Flash Sale — Bahrain (AR)

Square ad · Arabic

SIV — Ramadan

Seasonal spot

Khalaifat — 30s Spot

Retail spot

Khalaifat — Composite Cut

Campaign edit

Motion Graphics Reel

After Effects

3D Logo Render

CGI · Maya

Social Cinema

Motion content

Render — Widescreen

3D render

Render — Story Format

Vertical 9:16

Product Render

3D render

Colour Grading — Breakdown

DaVinci Resolve

Colour Test — Long Form

Grade study

Colour Test 01

Grade study

Colour Test 02

Grade study

Camera Movement Study

Cinematography
Before After BeforeAfter

Colour Grading — Before / After

Drag the handle

Raw camera log vs the final DaVinci Resolve grade — drag to compare.

Featured Campaigns

Two campaigns, two worlds.

“The Big Surprise” — Theatre Campaign
Art Direction · Campaign Identity

“The Big Surprise” — Theatre Campaign

The complete launch identity for a ticketed stage comedy by XO Media Production, opening the second day of Eid al-Fitr at Isa Town Club theatre. One master key art carrying the platinum sponsor and booking system — plus an individual character poster for each of the five stars.

Master key art · 5 star posters · sponsor integration · ticketing rollout

Adel Aljawhar
Adel Aljawhar
Aqeel Almajed
Aqeel Almajed
Mohsen Sairos
Mohsen Sairos
Noura Albalushi
Noura Albalushi
Mohammed Bu Saqer
Mohammed Bu Saqer
Editorial Design · Social Impact

“Ana Hanadi” — The Book

A 16-page printed storybook telling the true journey of a hearing-impaired student at Amna bint Wahab Primary School — written by Hanadi herself, illustrated by her schoolmate Rahma Mohammed. Every hand-drawn line was preserved as the pages were rebuilt digitally for print: typography, layout, colour management and production.

16 pages · original student art preserved · published by the school

Read the full book (PDF) ↗

“Ana Hanadi” — The Book
Graphic Design

Identity, packaging & campaigns.

A decade of design across two worlds — restaurants and food brands on one side, corporate and multi-brand groups on the other.

Food & Hospitality

BQ · Jawad Business Group · Alsarhan Dates · LaiLai
BQ — 2024 Rebrand Logo
BQ — 2024 Rebrand Logo
BQ — Cheese Symphony
BQ — Cheese Symphony
BQ — Mushroom Zinger
BQ — Mushroom Zinger
BQ — Classic Beef
BQ — Classic Beef
JBG — Reader Board
JBG — Reader Board
JBG — Mamzar Window
JBG — Mamzar Window
JBG — Flyer
JBG — Flyer
Alsarhan — Coffee Packaging
Alsarhan — Coffee Packaging
LaiLai — Identity Mockup 1
LaiLai — Identity Mockup 1
LaiLai — Identity Mockup 2
LaiLai — Identity Mockup 2
LaiLai — Identity Mockup 3
LaiLai — Identity Mockup 3
JBG — Social Post
JBG — Social Post

Hover any piece for its client. LaiLai's full brand guide and menu system, BQ's 2024 menu, and complete source files for every project are available on request.

Brands & Enterprises

Multi-brand groups, industry and studios
Khalaifat Group · Beko · Bosch · Nolte · Poggenpohl · Silestone Quality Aluminium · Corporate design Fadak Studio · Studio branding XO Media Production · Theatre & entertainment Dar Almusk · Commercial photography Gulf Markets Intl · Corporate advertising Bahrain Public Transport · Transit campaigns Ministry of Social Development · Training programmes
Photography

Food, spaces & people.

Commercial photography for restaurants and brands, interiors for Dar Almusk, and portrait sessions — the same craft behind 400+ students trained for the Ministry of Social Development.

BQ — Cheeseburger
BQ — Cheeseburger
BQ — Philly Steak
BQ — Philly Steak
Portrait Session
Portrait Session
BQ — Mushroom Roka
BQ — Mushroom Roka
Alsarhan — Arabic Coffee
Alsarhan — Arabic Coffee
Portrait Session
Portrait Session
BQ — Spring Rolls
BQ — Spring Rolls
Alsarhan — Arabic Coffee II
Alsarhan — Arabic Coffee II
Dar Almusk — Interior
Dar Almusk — Interior
Dar Almusk — Interior II
Dar Almusk — Interior II
AI & Automation

In-House AI Showroom Assistant

A retrieval-augmented (RAG) assistant built over the group's full product catalogue — running locally, on-premise, at zero recurring cloud cost. Staff and customers get instant, on-brand answers on tablet kiosks across the showrooms.

  • Locally hosted LLM + RAG over the complete catalogue
  • Python pipelines automating e-commerce content at scale
  • Manual listing effort cut by an order of magnitude
Profile

Marketing leader with over a decade of experience across premium home, appliance, retail and F&B brands.

I combine classical brand strategy with hands-on command of the full creative pipeline — from campaign concept to cinema-grade film, VFX and design — and I build AI and automation tools that multiply a marketing team's output.

Currently directing marketing for a multi-brand group established in 1968, spanning retail appliances and premium German kitchen divisions.

Experience

Marketing & Growth

  • Brand strategy & positioning
  • Integrated & seasonal campaigns
  • Social, paid & influencer
  • E-commerce & CRO (Odoo)
  • Content strategy & storytelling

AI & Automation

  • Custom AI assistants (LLM / RAG, on-premise)
  • Marketing automation in Python
  • AI-assisted creative workflows

Creative Production

  • Filmmaking & directing
  • Editing & motion graphics
  • Colour grading (DaVinci Resolve)
  • VFX & CGI (After Effects, Maya)
  • Photography & videography

Web & Digital Design

  • Web design & landing pages
  • UI/UX design
  • E-commerce catalogue architecture

Software

  • Photoshop · Illustrator · InDesign
  • Premiere Pro · After Effects
  • DaVinci Resolve · Autodesk Maya

Languages

  • Arabic — native
  • English — fluent, spoken & written