The brief
Design for organisations rather than single products — multi-brand retail groups, industry, production studios and public-sector programmes, each with their own approvals chain and existing brand rules to work inside.
The approach
Corporate work is rarely a blank page. Most of this was made inside an existing brand guide, which means the craft is in consistency rather than invention — holding a group's identity steady across five manufacturer brands that each arrive with their own mandatory typography, colour and logo clearances.
My role
Design and art direction across print, retail and digital applications, produced inside the clients' own marketing structures.
The largest of these is Khalaifat Group, where five manufacturer brands share one retail floor and one marketing calendar — Beko, Bosch, Nolte, Poggenpohl and Silestone — each carrying brand rules that cannot be broken and none of which were written to sit beside the others. The work there is a matter of building layouts that let a group speak with one voice while every manufacturer still passes its own compliance check. The remaining clients span aluminium manufacturing, studio branding, theatre and entertainment, transit campaigns and government training programmes.
02 — CLIENT GROUPS