Work / COMMERCIAL
Morning Routine — Bosch × Khalaifat
Director Cinematographer Colourist Producer Bosch × Khalaifat
The brief
A commercial placing Bosch appliances inside an ordinary family morning, carrying two brands at once — Bosch as the manufacturer and Khalaifat as the retailer — without either one crowding the other.
The approach
Shot in a working showroom kitchen so the appliances are the set rather than props dropped into it. Soft, even, high-key lighting with warm practicals in the cabinetry — deliberately the opposite of the low-key look used on the narrative work. Staging keeps mother, child and staff on one plane so a single wide reads clearly, and the dual branding sits locked in opposite corners of frame.
My role
Directed, shot, colour graded and produced.
The set is dressed as a real breakfast rather than a styled one — fruit bowl, lunchboxes, milk, bread — so the appliances are framed by use instead of display. Wood veneer and warm stone carry most of the palette, with the brand's teal appearing in dressing and wardrobe so it reads as colour rather than logo placement. The grade keeps skin tones neutral and highlights soft, protecting the whites of the cabinetry from clipping while holding the warmth of the practical lighting. Cut for broadcast and social in 16:9, with dual brand lock-ups held throughout.